Project: Drum | Troydeus

Link-In-Bio Platform

Creating a richer, easier to use Link-In-Bio page builder for influencers and businesses.

Drum

Creating a richer, easier to use link-in-bio experience.

With millions of influencers bridging brands and commerce, a more powerful link-in-bio tool with integrated e-commerce could boost both influencer and retailer revenue.

The Solution: Create a rich mobile app experience that allows influencers and businesses to easily build custom link-in-bio pages right from their phone.

Result: 50,000 customers within 12 months. 4.65 score on the app store.

Visit: Drum.io

Drum presented an exciting opportunity to build a brand and product from scratch.

Let's get started

Design Process

1. Empathize

We focused on two key elements: understanding our target audience—influencers—their tools, challenges, and motivations; and analyzing our competition. With this research, we defined our MVP roadmap and experience opportunities.

2. Prototype

Our research informed our MVP. We outlined our information architecture, created wireframes, and built demos to validate flows with influencers. In parallel, we developed our branding, voice, tone, and style guide, which shaped our UI design concepts and design system.

3. Build

Drum utilized an overseas agency to build our mobile app. Drum’s product lead and myself managed the overseas team to execute on our vision. With weekly releases we were able to iterate quickly and bring a product to market within months.

4. Validate & Iterate

Our MVP product launched and we saw traction incredibly fast. Customers loved the ability to build beautiful custom pages with content drag and drop features. We tapped into new beta customers to learn what we could improve upon prioritize.

Outcome

Our mobile experience was a big differentiator resulting in fast adoption of over 50,000 users with a 4.65 app store rating.
Influencers could build their page, earn more, manage finances, connect with their customers and measure success...all from their mobile app.

Link-in-Bio Designer

We designed a feature rich yet incredibly easy to use link-in-bio page builder allowing influencers to customize pages, add links, media, and products for sale all in a drag and drop experience right from their phone.

Track Earnings

Influencers could track the sales of their goods or services unlocking profitable new revenue streams.

Influencers could publish their goods or services to the Drum marketplace where consumers could browse and shop any influencer on the platform.

Influencer Marketplace

Marketing Objective

Build an exciting brand that differentiated it from the other players in the space.

Let the creators CREATE

It was key to understand how influencers managed their business and provide them a tool that expanded their revenue opportunities and saved them time.

They wanted to spend more time creating and less time managing their business.

Result

Drum’s link in bio solution saw fantastic user adoption resulting in 50,000+ customers in the first year with Apple App Store reviews of 4.65 out of 5.0.