Project: Shopda | Troydeus

Streaming TV in-line shopping

Designing a platform that enabled in-line shopping of any products seen on your favorite shows.

Shopda

Enabling streaming services to introduce a new e-commerce revenue channel.

The average individual watches 3 hours of television a day. What if viewers could purchase something they saw on TV immediately at the point of inspiration? This idea led to a fun side project to design a self-realized in-line TV shopping platform called Shopda.

The Solution: The Shopda concept was a platform that could be white labeled by streaming services such as Netflix or Hulu that would enable them to instantly using machine learning and AI catalog all products seen within their programming and make it shoppable right from the comfort of the viewers sofa.

Driven by curiosity, designed an end-to-end experience for a new streaming entertainment e-commerce platform.

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Design Process

1. Empathize

Shopda involves multiple personas: the streaming service, the retailer or service showcasing products, and the at-home viewer. Understanding the motivations and behaviors of each is crucial for defining the roadmap and designing user journeys.

2. Prototype

After identifying persona's desires, we mapped out each user type and defined the architecture for Shopda (e.g., Netflix), the affiliate portal, and the mobile experience. I created a brand style guide and designed screens from our wireframes, ultimately producing a clickable demo for each user journey.

3. Experiment

Shopda was an exciting experiment in the future of entertainment commerce. I built the demo and prototype as a thought exercise. Could it be done? Sometimes when you have an idea, you just need to get it on paper. This project was an exercise in just that.

4. Learnings

The Shopda concept was created in 2022. I began to observe Amazon and others beginning to test the waters of in-program shopping. As of 2024, I have not seen a platform developed that offers the full Shopda conceived experience.

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Result

Shopda was a fun experiment in building an idea from the ground up. I continue to be fascinated by the technology emergence in the streaming entertainment space.